Both PETA and the Guerilla Girls use the internet in order to spread information about their ideas and values. This may limit the audiences to only those who have access to computers and internet. However, both organizations also use billboards, magazines and celebrity influence in order to get their names out. Certain mediums are effective for certain groups. For example, it wouldn’t make sense for PETA to put an ad in a Hunting magazine just as it wouldn’t make sense for the Guerilla Girls to put an advertisement in Playboy or Maxim. I do not necessarily agree with the idea that one’s opinion about PETA has to be one way or the other. I seem to have a gray area opinion. While PETA does tend to go to the extreme on certain topics ( such as no milk at all, no meat at all etc.) they do tend to have a point on some issues. In many places animals are an important part of one’s lifestyle for food, companionship amongst other things. Many medicines are also developed. Also if animals are studied in captivity, scientists and animal researchers can be better equipped to help them in the wild. However, people can cross the line. An example would be the case of football player Michael Vick’s dog fighting case this summer. PETA expressed their utter disgust at the acts and tried to educate people about the stereotypes associated with pit bulls. It is worth noting that many of the issues that people agree with PETA on such as dog fighting, cock fighting and animal cruelty are illegal anyway. I think it is good that PETA tries to educate people, but at the same time give people the freedom to make their own choices without making them look like criminals. (Unless they actually are as in some cases) What is particularly striking about the Guerilla girls is their ethos. They fight for women’s rights but try to do it in humorous ways. I think the humorous billboards are effective because they show a sense of “personality” behind those gorilla masks and show that they are not just unhappy radical protesters.